CSR - Tree of Hands - Malaga

History / Background

Our European pharma client holds an annual sales kick-off conference for its European team. Alongside the new product info, the targets and strategy meetings, the client requires an activity where the sales team ‘come together’ in a non-competitive environment, interact, network but also deliver a memorable community benefit.  

Challenges

• As always, after previous successful events for this client, High 5 Events needed to be creative and produce something new
• A busy agenda in this 5-day European conference for 350pax only allowed one afternoon for the CSR activity
• A memorable objective needed to be achieved within the available time
• The activity needed to occupy everyone attending the conference
• While the working language of the conference was English, the language abilities of the multi-national participants needed to be considered

Delivery

• High 5 Events worked with a local CSR delivery partner to deliver an activity to renovate the private Hogar Angeles Custodios children’s shelter in Malaga
• The delegates tackled the redecoration of 12 bedrooms, study rooms, visitor spaces and corridors of this 4-storey building including the renovation of furniture, assembly of new flat-pack desks and bookcases and the provision of new beds and mattresses.
• A separate part of the team tackled the playground and garden area refurbishing the equipment, re-painting the walls and re-planting the garden
• The delegates were split into separate teams for their tasks, with each supervised to ensure safety but also to provide coaching and direction in new skills
• High 5 Events also managed the rest of the 5 day programme including conference venue, accommodation, dine-around and gala awards dinner alongside the CSR afternoon.

Outcome

Photos more than words show the transformation which was achieved and the letters of thanks from the children are a testament to the difference it will make to their lives.