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Medical and Healthcare Conference and Event Organiser

Virtual Standalone Education

History / Background

Our client has been running a successful annual education conference for up to 200 delegates for a number of years. Despite Covid-19 they were keen to maintain contact with HCPs (Healthcare Professionals) and update their customers on their latest research and a new product launch.

Challenges

  • The event needed to include education sessions, networking opportunities, access to the product reps and an exhibition.
  • “Zoom fatigue” had to be avoided but the event had over 8hrs of content.
  • The client’s project team were all working remotely as were High 5 Events and our delivery partners. No-one in the project team met face-2-face during the 3 month planning and delivery period.
  • NHS firewalls and HCP download restrictions needed to be factored in to the platform choice.

Delivery

  • The conference became a series of bite sized sessions spread over 4 days to replace the full-day format. Delegates could register individually for any of the 9 sessions.
  • We used SpotMe to host the event which was fully branded to produce a unique conference feel.
  • The SpotMe platform incorporated the event website, live stream and on-demand viewing, delegate networking opportunities and an exhibitors’ area full of product information and with a live on-line chat facility. SpotMe works on-line so avoided app download issues.
  • A mix of live and pre-recorded sessions were used with live Q&A to respond to delegate questions. All sessions were made available for on-demand viewing.
  • We added gamification features to reward interactions with exhibitors with suitable choclately prizes.
  • CPD accreditation was achieved improving the marketability of the event.
  • Content will remain live for 12 months providing a valuable reference for delegates.

Outcome

  • Delegate registrations jumped from 200 at last year’s live event to 1200 with 300 on-boarding during the event week.
  • The event spanned the globe with registrations stretching from Australia to Columbia

“I liked the virtual meetings. It saved traveling time and I could access them even on my mobile while on breaks” - Busy HCP

“I wouldn't normally be able to attend the UK seminar so it was great to have access to the same one as my colleagues in UK” - Irish delegate

“I loved the virtual aspect of this event. It is difficult to get study leave but blocking out an hour of your diary each day is manageable” – UK participant

The availability of on-demand viewing doubled the number of session views.

In a post-event survey, over 80% of delegates rated the event 8/10 or higher.