Virtual Standalone Education

History / Background

Our client has been running a successful annual education conference for up to 200 delegates for a number of years. Despite Covid-19 they were keen to maintain contact with HCPs (Healthcare Professionals) and update their customers on their latest research and a new product launch.

Challenges

The event needed to include education sessions, networking opportunities, access to the product reps and an exhibition.
“Zoom fatigue” had to be avoided but the event had over 8hrs of content.
The client’s project team were all working remotely as were High 5 Events and our delivery partners. No-one in the project team met face-2-face during the 3 month planning and delivery period.
NHS firewalls and HCP download restrictions needed to be factored in to the platform choice.

Delivery

The conference became a series of bite sized sessions spread over 4 days to replace the full-day format. Delegates could register individually for any of the 9 sessions.
We used SpotMe to host the event which was fully branded to produce a unique conference feel.
The SpotMe platform incorporated the event website, live stream and on-demand viewing, delegate networking opportunities and an exhibitors’ area full of product information and with a live on-line chat facility. SpotMe works on-line so avoided app download issues.
A mix of live and pre-recorded sessions were used with live Q&A to respond to delegate questions. All sessions were made available for on-demand viewing.
We added gamification features to reward interactions with exhibitors with suitable choclately prizes.
CPD accreditation was achieved improving the marketability of the event.
Content will remain live for 12 months providing a valuable reference for delegates.

Outcome

Delegate registrations jumped from 200 at last year’s live event to 1200 with 300 on-boarding during the event week.
The event spanned the globe with registrations stretching from Australia to Columbia

“I liked the virtual meetings. It saved traveling time and I could access them even on my mobile while on breaks” - Busy HCP

“I wouldn't normally be able to attend the UK seminar so it was great to have access to the same one as my colleagues in UK” - Irish delegate

“I loved the virtual aspect of this event. It is difficult to get study leave but blocking out an hour of your diary each day is manageable” – UK participant

The availability of on-demand viewing doubled the number of session views.

In a post-event survey, over 80% of delegates rated the event 8/10 or higher.

Virtual Standalone Education

“I loved the virtual aspect of this event. If it difficult to get study leave but blocking out an hour of your diary each day is manageable”

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