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Medical and Healthcare Conference and Event Organiser
Our client approached us to initiate ideas for a 10-year product anniversary. We had only 6 weeks to pull together ideas that not only would work for UK attendees but Global attendees that did not speak the language. The main requirement was that it was as interactive as possible, and everyone was able to take part and understand the full agenda of events. We also were tasked to create teasers on the build up to the main event, a marketing campaign & branding.
Our approach was to sit down and brainstorm all ideas we had ran previously to see if these would work to a large global audience. Once our ideas came together and worked within the agenda, we needed to create a post event gift that was virtual. This took some research, but we found a scribble postcard artist that fitted the bill brilliantly. Now all activities, branding & post event gifts ideas were agreed it was pulling them together to make the virtual celebration one to remember!
Over 200 people attended the virtual event – from Russia to Australia. We introduced the event with celebratory videos that had been edited and pre-recorded with subtitles for non-English speakers and then kicked off the event with our first activity of the Haka. This spoke to so many different people as the chant was in a different language anyway; so it didn’t matter that English was not their first language, as it was new to everyone! Nearly everyone had their camera on and sound on and the chaos was amazing to see & hear!
The branding was used by all on their virtual background as well as across the slides, videos and speakers’ green screens which pulled the whole event together.
The post event gift of a story board postcard of the event was a real reminder to everyone that they could print off and have for a long time to show that event during a pandemic when we can’t see everyone in person, we can still all be together celebrating.
"It was a great meeting and the feedback is brilliant so much so, we have been asked if we can do this annually!!"
"Thanks for a fantastic celebration! It's been emotional! and very proud to be part of this team."
"Great to see you all and congratulations to you all for this remarkable achievement" 😊
"Merci beaucoup à tous"
“I loved the virtual aspect of this event. If it difficult to get study leave but blocking out an hour of your diary each day is manageable”
Adding a bit of fun to a virtual conference for one of our Pharma clients. No one was hungry! A tasty evening and much fun. Something very different from the usual on-line Zoom call.
At the end of a tough year many of our clients were looking for ways to bring teams together, recognise the efforts in coping with Covid-19 and say thank you, with a fun, festive but virtual event.