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Medical and Healthcare Conference and Event Organiser

International Pharma Sales Conference (Internal Staff)

History / Background

A client approached High 5 Events and was looking for an unusual destination to launch their new product to their sales team. The focus was on business development, sales targets and a fun and motivational conference with a difference.

Challenges

  • Our client had just undergone a restructure so wanted a motivational conference that enabled the team to refocus on the future
  • The venue needed to create a sense of occasion but within budget - North Africa was a preferred destination
  • A celebrity had been selected to enhance the product launch and would be present at the conference
  • Ease of access for the UK nationwide team was also key to minimise travel time and preserve the budget

Delivery

  • Marrakech was the chosen destination for its wide array of conference hotels and unique culture, offering exciting evening venues and team building opportunities
  • We proposed a resort hotel which became the exclusive base for the week
  • Our Events Team prepared a programme of real contrast from snake charmers & camel rides in the desert, to a gala dinner in a Marrakech Palace
  • High 5 Events compared regional travel versus charter flights. By negotiating preferential rates, we could increase delegate excitement with the charter flight
  • We made full use of the extended branding opportunities of the charter, at check-in and through inflight services - creating a memorable first impression
  • In partnership with a ground agent, High 5 Events provided full meet and greet transfers on arrival

Outcome

The first evening kicked off in style with the celebrity speaker and a traditional Bedouin evening of music, dance and cuisine. The conference continued with work sessions, syndicate breakouts and a bespoke team building activity which gave all attendees a chance to work together in their new teams. This North African destination delivered in providing the group with a totally unique conference programme and an inspirational location for their product launch.

“Fantastic everything from service to evening programmes were brilliant”

“Splendid meeting overall, fantastic organisation throughout, I can’t wait for the next!”

“Fantastic conference, thank you so much for the superb organisation and delivery of such a big event.  Fantastic conference, the best yet.  Perfect balance of work and fun.  Loved it!”

“A big thank you to the High 5 team, we really enjoyed the conference and came back really fired up about the new product”

“As always your organisation of our company meeting has been exemplary and you have made it very easy for us throughout.  You should be very pleased with yourselves, thank you and roll on the next one!”