International Sales Conference
History / Background
A new client for High 5. The client was looking for an unusual destination to launch their new product to their team. The focus was on business development, sales targets and a fun and motivational conference with a difference.
The client company had just undergone a restructure. Our challenge was to ensure a motivational conference that enabled the team to refocus on the future and not on past events
Ease of access for the UK nationwide team was imperative, the venue needed to be motivational and create a sense of occasion but within the projected budget.
The client really wanted a North African destination, and High 5 were required to deliver an international sales meeting for European tastes.
A celebrity name was used to enhance the launch of their new product; this person was related to the product in question.
Marrakech was the chosen venue because of its ease of access with many regional airlines. It also had a wide array of conference hotels and is a destination with a unique culture. This offered exciting evening venues and team building opportunities.
This North African destination delivered in providing the group with a totally unique conference programme, different to any other year for the team and an inspirational location for their product launch.
High 5 compared regional travel versus charter flights, negotiating preferential rates which enabled the company to increase delegate excitement in the venue and to host their own charter flight. Branding was particularly important here as it provided corporate opportunities first with check in, inflight services and throughout the flight – a memorable first impression!
High 5 in partnership with a ground agent provided full meet and greet transfers to the resort hotel which became our exclusive base for the week.
The first evening kicked off in style with the celebrity speaker and a traditional bedouin evening of music, dance and cuisine. The conference continued with work sessions, syndicate breakouts and a bespoke team building activity which gave all attendees a chance to work together in their new teams.
High 5 offered a programme of real contrast from snake charmers & camel rides in the desert to a gala dinner in a Marrakech Palace.
Comments from various attendees:
“Fantastic everything from service to evening programmes were brilliant”
“Splendid meeting overall, fantastic organisation throughout, I can’t wait for the next!”
“Fantastic conference, thank you so much for the superb organisation and delivery of such a big event. Fantastic conference, the best yet. Perfect balance of work and fun. Loved it!”
“A big thank you to the High 5 team, we really enjoyed the conference and came back really fired up about the new product”
“As always your organisation of our company meeting has been exemplary and you have made it very easy for us throughout. You should be very pleased with yourselves, thank you and roll on the next one!”