Pharmaceutical Sales Conference

History / Background

This 4-day event was to present an update on UK sales results and targets across a number of the company’s product lines.  The meeting would serve as the UK product launch of an exciting new epilepsy product. It would also be an opportunity for attendees to interact with peers and business units creating a more unified and motivated sales force.

Challenges

• Following proposals and site visits to 3 European destinations, the client wished to pursue a UK venue to better reflect the current economic environment.
• The client still wanted an exclusive location away from the city hub in a boutique environment
• After contracting the venue for 60 people, the company increased their sales team in the final 4 weeks of planning to 90. 

Delivery

• Bovey Castle was selected as despite its location away from the city hub, it still catered for all the business needs of this conference
• High 5 Events created a 4-week teaser campaign to promote commitment but kept the venue secret until registration opened
• A bespoke website was created which incorporated the invitation, announcing the destination and consequently generated a new wave of excitement and anticipation
• High 5 Events dressed the meeting room spaces to reflect the corporate brand; the meeting room was also set-up as if attendees were arriving on a plane … clients still talk about this one even today, as being fun & memorable!
• High 5 Events applied flexible and creative thinking to resolve the issues around the increase in delegates and venue capacity. By negotiating preferential rates, we were able to repurpose the bedroom lodges as a dedicated business lounge for use by the client’s senior management team

Outcome

The venue proved highly successful. A great escape from the city hub without the additional budget of European travel. The teaser campaign really helped with enthusiasm of delegates before they even arrived. The design of the event day programme balanced educational content with a valuable chance to interact with colleagues and build relationships for the future.